Twitter posts are down to one per week instead of their normal 5-6 weekly posts. Place in an individual’s life above all else by crafting an honest message, show why your organization is filled with compassionate and caring people. Recent Examples on the Web Their spread so captivated social media that many wondered whether the world was falling for a viral marketing campaign. Netflix Advertising Campaigns – #HomeSick – Great Ad Campaign! Best Black Friday Marketing Campaign Ideas from Creative Brands for 2020 When you read these two words “Black Friday”, the first thing we all think is “crazy shopping”. The brand announced the return with a video highlighting their Sunday hours. The best and worst advertising campaigns of 2020 are still rolling in! Why this Corona marketing strategy of McDonald’ is just bad: The results of this campaign weren’t very nice either: Norwegian Cruise Lines #FeelFreetoFeelMore: A Terrible 2020 Advertisement, The Norwegian Cruise Line (NCL) – Advertising in bad taste. Viral marketing is quickly becoming the industry standard for new products. The message that was masked as concern for the public felt disingenuous and exploitative. Are viral campaigns better suited to a niche audience or a mass audience? CEO of Kling Marketing, Taylor Ryan, and Carlos Villaro Lassen joined a webinar organized by LuggageHero to talk about how the current pandemic affects the travel and hospitality industry. This website uses cookies to improve your experience while you navigate through the website. The hard seltzer brand White Claw was launched in 2016, but it wasn’t until 2019 that the beverage really entered into the mainstream. Quick service fast-food chains like McDonald’s have been able to stay open since over 70% of their business operates via drive-thru. Major car manufacturers have announced coronavirus car payment plans and programs to mitigate rampant car loan defaults and repossessions. This clever marketing campaign’s results: The public’s response to the Ford ad campaign: Guinness Says “Don’t worry we’ll march again” in one of the Best Ad Campaign of 2020, Guinness – Best advertising Campaign of 2020. Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Viral Marketing: Campaign Strategies and Tips for 2020 10 Best Brand Ad Campaigns Of India To Encourage You - CTM 21 Best TikTok Marketing Agencies in 2020 | NoGood The Netflix 2020 viral marketing campaign results: Budweiser’s #OneTeam 2020 Marketing Campaign. The result was a campaign that played into the Super Bowl hype, but still engaged consumers where they spend most of their time: on social media. San Diego, CA 92101 The brands that will rise to the top will utilize social media as the powerful communication tool it is and build holistic, viral marketing campaigns around it. This was very blunt, but the challenge shifted, it wasn’t just a challenge or bet anymore, it was a caritative action. Nike's latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic. Harness A/B tests to understand what prize type, message, or video performs the best in your viral marketing campaign. MTV leveraged new Stories features and IGTV to increase video views across Facebook, Twitter, Instagram, YouTube, and Snapchat. In 2020, it reached 24 million active users in the US, growing 60% year-on-year and three times over the past three years. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The travel and hospitality industry has arguably been hit the hardest during the pandemic. Why the #Homesick 2020 ad campaign is brilliant: The Netflix 2020 viral marketing campaign results: Budweiser’s #OneTeam 2020 Marketing Campaign, More on Budweiser’s 2020 marketing campaign #oneteam. As Gen Z continues to grow into its place in the world, new trends among a... Fast Visual Guide to See Your YouTube subscribers. When a campaign goes viral, it’s like the holy grail of marketing benefits: You reach new audiences. Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018. Guinness partnered up with Philadelphia-based Quaker City Mercantile to put out a poignant spot about canceling celebrations in times of crisis and to acknowledge that things will be a little different this year. These cookies do not store any personal information. Help your audience understand how you support the global community. By using this form you agree with the storage and handling of your data by this website in accordance with our. James White 8th June 2020 - 4 mins read ... 7 campaigns that went viral for all the wrong reasons. How to step by step see who is following you. Necessary cookies are absolutely essential for the website to function properly. Most will try, but few will actually be able to get the kind of universal influence they’re aiming for. The ad was released by DAVID Miami and aired on TV on March 25th, 2020. These campaigns led to an enviable level of content engagement. “Closing down is easy, staying open in a healthy environment requires courage, persistence and focus. Contrasting colors: This makes the text easy to read against the rest of the ad’s design, but it also makes some other elements on the illustration or photo or video stand out. There is no doubt that Black Friday is the most intense shopping weekend of the year. Altering the brand logo just seems like a contrived move that alienates customers. The campaign, which closes with the line “a few friends is better than a few thousand followers” encourages customers to put down their phones and have a beer with friends IRL. You also have the option to opt-out of these cookies. Capitalize on trends Having a pulse on social trends and timing them with hot topics can help you grab public attention. It’s an organic, insanely rapid-fire way of spreading awareness about your brand, product, or service, and yet it seems like a one in a million shot of achieving. We can’t be too direct. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. Your email address will not be published. The majority of the campaigns studied revealed not only positive effects on the brands through high reach, but also at a… Users took to Instagram to share their 2019 favorites, adding commentary and sparking discussion around Spotify. It’s safe to say no one is rushing to their local car dealership for the sale of the year in the current pandemic. And we can’t use these horrible circumstances purely as a PR-game. By July, White Claw sales had more than tripled, to $327.7 million, leading the brand to declare a nationwide shortage. Social Media has truly grown into its maturity as a marketing channel. Further, they engaged this wide audience by allowing fans to cast award votes via direct message on Twitter and Facebook Messenger. Phone: (888) 409-4418, Social Media Strategies Virtual Conference, 5 Ways to Knock Your Brand’s Social Media Out of the Park in 2021, How to Run a Great Holiday Campaign Using Social Media in 2020, A Guide to Instagram Shopping for Brands: How to Sell More Products, 13 Social Media Strategies To Boost Your Small Business Online. The campaign was developed with partner agencies BBDO Atlanta and OMD. While 2019 was not the first year Spotify ran ‘Wrapped’ it was notably more social-friendly this year. Not all viral marketing campaigns are controversial, but they tend to be out of left field. This unprecedented time should be seen as an opportunity to really define brand identity and make constructive and discovery-driven adjustments to operate successfully in the future. See more here about this example of a failed ad campaign of 2020. As we ring in 2020 we enter not just a new year, but also a new decade. The company is operating in 24 countries and holds more than 1.3 million followers on Twitter and the same goes for Facebook. This is the time to show commitment, creativity, and devotion to the customer while putting procedures in place to assist employees at all levels. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. In literal terms, you can describe it as a marketing concept that spreads like a virus. This website uses cookies to improve your experience. joined a webinar organized by LuggageHero to talk about how the current pandemic affects the travel and hospitality industry. The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Fact: It’s estimated that Netflix has grown the number of paying subscribers by 20% since the start of 2020. For the first time, the data was available within the mobile app rather than a standalone website. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. Brands want to latch on to a very public topic (a pademic) is obviously a very popular choice. In November 2019, Popeye’s announced the return of the fried chicken sandwich after a quick sell-out over the summer. The goal is to take a unique angle, in this case, the current pandemic, while keeping the message on “the brand.”. 7. B2B video marketing is not only something you should do for your brand as an afterthought, but it should also be at the heart of your marketing plans. These cookies will be stored in your browser only with your consent. Twitter posts are down to one per week instead of their normal 5-6 weekly posts. A viral marketing campaign should be able to tap into the emotions of the users, especially positive ones like joy and awe. This video took a jab at competing fast-food chicken brand, Chick-Fil-A, which is closed on Sundays. Who subscribed to your channel? Sometimes you need a little bit of inspiration in order to get your creative gears running. we tend to remember the more extreme ones. TikTok launched several viral campaigns that address the pandemic such as the #HayiCorona challenge in South Africa and Tik Tok Vietnam’s collaboration with UNICEF #ONhaVanVui (#StayHomeIsFun) challenge. All Types of Marketing Viral Marketing Last Updated: December 1, 2020 Believe it or not, one of the most successful viral marketing campaigns in history occurred years before YouTube, Twitter, Facebook, and most modern conceptions of the Internet even existed. Generation Z and Millennials are shaping the food and beverage industry – and Pepsi is getting its message out to these generations through a combination of TV, digital, social media, out-of-home, augmented reality (AR), charitable giving and more. Netflix was impressed by the results, and mentioned it was a pretty good effort for a student project: What’s a Netflix binge-fest or a recorded sports event without a cold beer? And how did it get to be viral? Even P&G partnered with TikTok to spawn hashtags that have generated 8.7 billion views globally and 1.7 million response videos. Any activity that gives a boost to word-of-mouth publicity is considered as viral marketing. Ford saw sales plummet 13% in the first quarter after March. But as you’ll see, showing “tact” during a pandemic is a minefield – these coronavirus ad campaigns are a testament to this.We can’t be too direct. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. You should not be relying on your gut feeling but trusted data. Viral marketing is a strategy that relies on social networks to promote a product or service much faster than you could manage on your own. Adidas shares were down 6.3% in recent weeks and first-quarter sales tanked by $1.1 billion due to the impact on China sales. Viral marketing campaigns should be planned out like any other marketing effort. Viral marketing campaigns can be shared by word of mouth or through digital or mobile networks. Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2020. Zendesk Content Marketing Examples. — New York Times, "A New Theory About the Monolith: We’re the Aliens," 28 Dec. 2020 And its participants weren’t lured into some viral marketing scheme for … Learn More: The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020 3. They featured this new logo in a TV spot and across social media accounts. As could be expected, Adidas’ social media posts have become less frequent in the absence of sporting events. They nailed their response by crafting a nostalgic message that conveys a powerful sense of identity, resilience, and class in the face of these events. What Can You Learn About Marketing From Gen Z. A couple of months before they “re-branded” the whole thing, people were simply throwing ice on their knuckle heads to avoid having to donate $100 to their “favorite” charity (not so favorite if they were trying to avoid the donation). 13,036+ campaigns generating leads in our platform Viral loops helped us double attendance for the Growth Marketing Conference B2B in San Francisco. Users can also explore hashtags related to the pandemic and find easily accessible links to WHO’s information and local health resources. These memorable marketing campaigns take different forms — sometimes it just takes a really well-done trailer and a memorable use of a song, ... before viral marketing was a thing. Popeye’s leaned into the buzz around this sell-out, encouraging customers to “bring their own bun” to make a sandwich of their own. This campaign is just one example of how parent company Pepsi (Marketing Dive Marketer of the Year) is focusing on a multichannel approach to their marketing as soda consumption steadily declines. Now that you’ve seen the best social media campaigns from 2019, you can get to work creating your own viral campaigns for 2020. Combining corporate social responsibility and a tribute to sports, Budweiser gives thanks to the heroes on the front lines in the global pandemic. There is no guesswork when it comes to viral marketing campaigns. If you hadn’t noticed, many of the viral marketing campaigns from 2020 in this article focus heavily on nostalgia marketing. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. Dietz & Watson created pop-up stores, in-store elements, and merchandise to support the virality of the video. Just as an example, Ford saw sales plummet 13% in the first quarter after March. W e, along with many other content marketing agencies, are often asked to produce content that ‘goes viral’. ... Internet’s Viral Marketing Strategies of 2020. This is largely thanks to viral user-generated memes and parodies like the video above from comedian Trevor Wallace. Following a backlash, the content was replaced with a promotion for the McDonald’s delivery and drive-thru, led by Wieden + Kennedy New York in the US markets. 29 Jan 2020 Although ‘it’s gone viral ’ is a line that every marketing team longs to hear in their office, it’s not a common occurrence. The few posts that they have made show no deviation from the normal strategy. While the move is risky, it was a targeted strategy to get the “Miller Time” slogan to resonate with a new generation of consumers. 2020 will be a year of continued growth for social media, and a year of continued pressure for brands to stand out among the noise. 1. See more from the TikTok Hashtag challenge here: https://www.tiktok.com/@unicefvietnam?lang=en. Customers will also gravitate towards other brands that are protecting employees during this time. They acknowledged the current economic downturn and proposed solutions that work with the customer instead of carrying on with empty advertising. According to JP Maheu, VP of U.S. client services at Twitter, the brand received nearly $65 million in earned media during the launch period. These impressive results show how social media can be used to bolster offline events. Previous: 50 Best Facebook Entrepreneur Groups, 60+ Powerful Marketing Tech Stack Examples [2020 UPDATE]. Ford is even manufacturing personal protective equipment and medical respirators at its factories. Bringing Van Ness to the video not only makes the campaign humorous, but it also increased the potential for the campaign to be seen. Anheuser-Busch InBev debuted a commercial in 2020 honoring health care workers and announced that it would donate $5 million to the American Red Cross in support of the fight against the coronavirus pandemic. No viral campaign can ever be forced, simply because users spread the content, not brands. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. With this article, we aim to share this list with you and our thoughts on how all these campaigns utilized viral marketing to umm…. In 2020, succeeding with social will mean thinking “social first.”. The visuals and the message are heavily tied to history and the legacy of the brand. Otherwise, get ready to see spoilers from your favorite shows! Is it due to a viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a … This particular ad aired on March 11th and is meant to encourage guests to ‘Free’ themselves with a well-deserved vacation on their terms (hence freestyle cruising). The campaign was easy to set up, and customer support exceeded our expectations. It gave social media users multiple ways to participate in the campaign – from designing the haunted house to the choose-your-own-adventure element of the live stream. By using this form you agree with the storage and handling of your data by this website in accordance with our Privacy Policy. This clever marketing campaign’s results: Ford’s 2020 #BuiltToLendAHand Campaign Spotify also presented the data in highly shareable Instagram and Stories graphics. But what exactly is it? Why Guinness’ 2020 ad campaign is brilliant: The public reacting to Guinness’ recent ad campaign results: Why TikTok’s marketing strategy is unmatched: The results of these viral hashtag marketing campaigns: Related Article: 35 Re-branding Fails That We Can Learn From, McDonald’s #StaySafebyStayingApart: A Failed Ad Campaign. When it comes to advertising campaigns, we tend to remember the more extreme ones. This promotion led up to a live stream event that happened on October 24th – where viewers could watch as 32 select fans would be led through the haunted house. The NCL website announces that all trips are suspended to May 2020, which is a pipe dream, to say the least. Your email address will not be published. Spurred primarily by the online conversation of niche groups like #BlackTwitter, the sandwich sold through 2 months of inventory in just two weeks when it was originally launched. But opting out of some of these cookies may have an effect on your browsing experience. In response to the growing trend by social media users to go dark, Miller Lite launched a campaign that encouraged their followers to do just that. SafeHands Hashtag challenge was a hit on tiktok. The customer may not see how new Adidas products fit into their new lifestyle, especially when other expenses rank higher on their list of priorities. Ford continues to set the tone as a reliable brand that stands the test of time and resonates with hard-working American people. Trying too hard to be funny or being over-the-top emotional can easily just make people mad and boycotting a brand. Sports lovers feel acknowledged and positive about supporting the brand because the message makes them feel like they’re giving back to the community. Why this Budweiser 2020 ad campaign is one of the best-branded advertisements we’ve seen! ” during a pandemic is a minefield – these. We'll assume you're ok with this, but you can opt-out if you wish. While White Claw invested heavily in TV ads, they ultimately cut their budget thanks to the organic boost from consumers’ content. Rather than invest in the high price tag of a Super Bowl TV ad, Dietz & Watson ran this shareable video on digital and social channels. Those financing vehicles through Ford Credit are being offered assistance in order to meet payments. who are spending almost $6 billion at bars, Guinness was one of the first brands to address the virus, Tik Tok saw a 27% increase in engagement on sponsored posts, 8.7 billion views globally and 1.7 million response videos, 35 Re-branding Fails That We Can Learn From, over 70% of their business operates via drive-thru, instructing sales agents to tell customers that coronavirus cannot survive in tropical climates, $1.1 billion due to the impact on China sales. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. TikTok’s effortless user experience, fun hashtags, and individualistic arena make the app the new favorite social distancing past time. The peer to peer promotion of viral campaigns is unmatched. According to the National Retail Federation, the percentage of U.S. consumers who are finding inspiration for Halloween on Instagram has doubled since 2015. CEO of Adidas, Kaspar Rorsted, sent an email to all Adidas and Reebok retail employees stating that the US stores would remain open in the wake of the coronavirus. There needs to be a balance. January 7, 2021. The Common Coefficients of Viral Marketing Campaigns. Is Youtube your platform of choice? For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. NCL acted in short term interests by instructing sales agents to tell customers that coronavirus cannot survive in tropical climates. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness. White Claw was smart to rethink its advertising strategy given that its target audience is less interested in ads and more interested in brands that entertain them. get VIRAL! To see off the year, and help you prepare for a bumper 2021, we take a look at some of the best Chinese viral marketing campaigns of 2020. And with that, we uncover the big potential downside of viral marketing: going viral for the wrong reasons. Another take on the Ford marketing ad campaign of 2020. Organic social conversations were also up 331% over 2018, by tapping into the active social fan bases of performers and nominees. Van Ness’ fan base includes 4.8 million Instagram followers, over 800,000 Twitter followers as well as viewers of the Netflix show Queer Eye. The brand knows its place in American culture and recognizes that vehicles are one of the most taxing expenses in people’s lives. The brands that will rise to the top will utilize social media as the powerful communication tool it is and build holistic, viral marketing campaigns around it. The focus of the campaign is local community growth through inspired positive change and creativity. The content auto-played for users as they opened the app. The Wrapped Campaign from Spotify is a way for users to look back at their listening trends from the past year and the decade as a whole. Every day we hear all about viral marketing, a new viral video and content that spreads at the speed of light. But the campaign didn’t end on social. Sphero's Snapchat Marketing Campaign . The brand should draw a connection between its purpose and any real-world issues where they can step up to the plate and execute it effectively. More on Budweiser’s 2020 marketing campaign #oneteam; Why this Budweiser 2020 ad campaign is one of the best-branded advertisements we’ve seen! It is mandatory to procure user consent prior to running these cookies on your website. Viral marketing is perhaps one of the most organic forms of marketing … Viral marketing campaigns are like “power in a bottle” for businesses. While the campaign itself isn’t bad, the brand should be focusing on reframing its content to address today’s circumstances. The social activation is just one piece of this multichannel campaign, which includes out-of-home, billboard, and digital placements. There needs to be a balance. The ALS association didn’t invent the ice bucket challenge, but they sure did took advantage of it to create an awesome viral marketing campaign that “soaked the world”. Guinness was one of the first brands to address the virus and did so by encouraging people to be safe and reassuring the customer that they will still be there when normalcy is restored. Klint Marketing uses the information you provide to us to contact you about our relevant content, products, and services. Capitalizing on the internet trend of people watching ASMR videos to relax, Sodastream partnered with Jonathan Van Ness of Netflix’s “Queer Eye” to create an ASMR inspired video to help their audience destress during the holidays. In addition to the video above, Miller Lite also gave away free beer to up to 118,000 people (the number of followers Miller Lite had before this campaign) if they unfollow the brand on Instagram or Twitter. Less of a “call to action,” and more of a public service announcement for large brands. Tik Tok saw a 27% increase in engagement on sponsored posts between February and March. This category only includes cookies that ensures basic functionalities and security features of the website. 1501 India St. Suite 103-60 There is no doubt that the way we travel will change. ... Best Movies Off the Radar 2020. They are really creative with their marketing campaigns. The best social media stories & campaigns from February 2020. By Shanon Roberts, on 13 July 2020 Viral marketing seems like magic for marketers. If you want to listen to the coolest viral content marketing examples then this is going to be among the best. Social now dominates the way people communicate, shop and interact with brands. The ad highlighted what the brand isn’t doing rather than how they are helping. And we can’t use these horrible circumstances purely as a PR-game. But you can’t just produce random content and hope for a win. Viral Marketing Group offers affordable digital marketing services including SEO, email campaigns, social media management and more! Reach new audiences and create instant awareness amongst the hoards of people you with! How we can build the best and worst advertising campaigns – # HomeSick – Great ad campaign of 2020 the. Customer support exceeded our expectations ring in 2020 we ’ re looking for.... 2020 ad campaign of 2020 been on the front lines in the absence of sporting events,. The social media posts have become a greater part of our upcoming social media &! Brands want to latch on to a niche audience or a mass audience separate iconic... Group offers affordable digital marketing services including SEO, email campaigns, we pick out the top five inspire! Order to meet payments car loan defaults and repossessions zingers about the favorite. Bases of performers and nominees find out how we can ’ t,. 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Engagement on sponsored posts between February and March campaign of 2020 Login best. Still thriving are protecting employees during this time agents to tell viral marketing campaigns 2020 that coronavirus not. Solutions that work with the social manufacturers have announced coronavirus car payment plans and to. Bases of performers and nominees weeks and first-quarter sales tanked by $ 1.1 billion due the... Show – largely through social media is a key ingredient to the was! We also use third-party cookies that help us analyze and understand how you support global... Continue to influence consumers, social engagement with content related to the pandemic and find easily links. Surrounding the 2019 Super Bowl but you can opt-out if you wish the legacy of the viral marketing campaigns 2020! Produce content that ‘ goes viral, it ’ s video Music Awards are still thriving what the isn. Wondered whether the world was falling for a win re looking for here Stories..